About
Driven by a passion for crafting intuitive experiences and building cohesive brands, I bring a rare mix of product design, brand strategy, and marketing expertise.
Over the past 8+ years, I've partnered with healthcare innovators, SaaS startups, and global clients to transform complex ideas into simple, impactful design systems.
45+
Happy Clients
60+
Projects Completed
Skills & Expertise
Product & UX
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Research
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Wireframing
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Prototyping
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Usability Testing
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Information Architecture
Brand & Visual
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Identity Systems
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Brand Guidelines
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Visual Design
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Motion Design
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Print Design
Marketing
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Campaign Design
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Social Media
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Email Marketing
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SEO Strategy
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Analytics
Selected Work
A showcase of recent projects spanning brand identity, product design, and digital campaigns.
UI/UX App
Mumbai Local Transportation
Mayana Animation Project
Gupshup
Landing Page
Gupshup
Website Page
New Hope Homes
Website Page
HomeAbroad
Branding
Goal Tutoring
Experience
Senior Graphic Designer
Lifescanners Healthcare Services Pvt
Pune, India
Remote
Feb 2025 – Present
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Spearheaded brand identity and guidelines for a cancer-screening startup
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Led website redesign and development, improving usability and digital trust
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Designed materials for doctors, government stakeholders, and awareness campaigns
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Devised digital marketing campaigns targeting dentists and gynecologists
Design Team Lead
Logostra
Ontario, Canada
Remote
Jun 2024 - Feb 2025
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Directed design for clients across industries creating logos, brand guidelines, and websites
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Managed client relationships and guided conversations around brand positioning
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Designed responsive websites and landing pages
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Mentored and led junior designers
Thumbnail Designer
Vidfinity
Bangalore, India
Remote
Jan 2023 - May 2024
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Designed custom, high-performing thumbnails for YouTube channels
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Achieved 15% increase in CTR that gave 25% growth in overall channel views
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Collaborated with content creators and marketing teams
Graphic Designer / Motion Animator / UI/UX Designer
Gupshup
Mumbai, India
Remote
Nov 2021 - Nov 2022
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Led animation projects collaborating with 3 designers
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Developed creative design strategy for email campaigns (15% increase in CTR)
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Optimized social media campaigns (32% improvement in engagement)
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Produced high-quality finished arts for 4+ clients
Founder/CEO
Foreview Digitance
Mumbai, India
Aug 2018 - Dec 2019
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Established social media staff of 10 to handle cafe and restaurant clients
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Improved Instagram engagement by 60% through strategic contests
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Developed 40+ design creatives and video posts
Second Line Support Executive
Tech Mahindra Business Services
Mumbai, India
Sep 2007 - Feb 2017
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Provided technical support leveraging SQL and Batch API scripting
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Conducted data analysis to generate insightful reports
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Acted as SME in Number Portability and Provisioning systems
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Oversaw product deployment from initiation to completion
Education
Education
Bachelor in Commerce
2010
Certifications
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Adobe Illustrator Master Class by Martin Perhiniak
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Adobe After Effects: Complete Course by Louay Zambarakji
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Figma UI UX Design Essentials
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+ 4 more certifications